Consultant to Establish and Operationalize the Communications and Advocacy Function: 1. Background The Jordanian National Commission for Women (JNCW) is the national machinery for women affairs in Jordan. Established by the JNCW Law of 2025, JNCW supports the advancement of women’s rights and empowerment, contributes to policy and legislative development, coordinates national efforts related to women’s affairs, monitors national commitments, generates and disseminates knowledge and evidence, and promotes public awareness on issues affecting women. As part of its current institutional transition, JNCW is strengthening its internal functions, and ways of working to enable effective delivery of its mandate. Communications, advocacy and public engagement are central institutional functions that support JNCW’s visibility, credibility, policy influence, stakeholder engagement, public awareness, knowledge dissemination, reputation management, and institutional accountability. JNCW has undertaken preliminary work in relation to communications, including draft communications materials and initial thinking around visibility, branding, digital platforms, and strategic messaging, and there is a need to establish the foundations of the communications and advocacy function, clarify its role within the institution, finalize its strategic direction, develop practical tools and workflows, and support the recruitment and onboarding of future communications staff. Accordingly, JNCW seeks to engage a qualified consultant to support the establishment and operationalization of its communications and advocacy function in a practical, sustainable, and mandate-driven manner. 2. Purpose of the Assignment The purpose of this consultancy is to support JNCW in establishing a clear, practical, and sustainable communications and advocacy function that enables JNCW to communicate its mandate, priorities, achievements, policy positions, evidence, and advocacy messages effectively. The assignment is intended to leave JNCW with the structure, systems, tools, templates, guidance, and staffing recommendations needed for a future communications team to operate professionally and consistently. The consultant is not expected to function as a permanent communications department, but rather to help JNCW build the foundation and operating model for such a function. 3. Scope of Work The consultant will support JNCW in establishing the institutional foundations of its communications and advocacy function. The work should begin with a focused review of JNCW’s existing communications assets, including the draft communications strategy, visual identity materials, website, social media platforms, templates, publications, public messaging, media engagement practices, and any relevant internal procedures or informal workflows. This review should assess whether current communications practices adequately support JNCW’s mandate, institutional positioning, stakeholder engagement, public awareness role, policy advocacy, and knowledge dissemination needs. Building on this review, the consultant will work closely with JNCW leadership to refine the strategic direction of the communications and advocacy function. This should include clarifying JNCW’s institutional narrative, priority audiences, core messages, public positioning, and communications priorities. The consultant should ensure that communications are linked to JNCW’s wider role as a national mechanism for women’s affairs, including its coordination, policy, legislative, awareness, evidence-generation, and advocacy functions. The consultant will also design the basic operating model for the communications and advocacy function. This should include a practical proposal for how the function coordinate with technical teams, how communication requests and products should be developed and approved, and how sensitive or high-profile communications should be handled. The proposed model should be realistic given JNCW’s current capacity and should allow for gradual growth as new staff are recruited. A key part of the assignment will be to develop practical tools and templates that can be used by JNCW once the consultancy ends. These should include standard templates for media releases, talking points, social media content, presentations, reports, event visibility, campaigns, stakeholder engagement, content planning, editorial calendars, and website updates. The consultant should also review and refine JNCW’s branding and visual identity tools to ensure consistency, professionalism, and alignment with the Commission’s institutional role. The consultant will provide recommendations on JNCW’s digital presence, including the structure and content direction of the website, the use of social media platforms, and the relationship between digital communications, public engagement, advocacy, and knowledge dissemination. The work should not focus only on producing digital content, but on creating a clear system for how digital platforms should be managed, updated, monitored, and used to support JNCW’s mandate. The consultant will support the establishment of the function by advising on staffing needs, job descriptions, competency requirements, interview questions, technical assessment criteria, and onboarding arrangements. The consultant may also provide technical support during the recruitment process, if requested by JNCW. Throughout the assignment, the consultant will work in a participatory and practical manner with JNCW leadership and relevant staff. The final outputs should be clear, usable, and appropriate for implementation by a newly established communications team. 4.Expected Deliverables Deliverable 1. Inception Note and Workplan A short inception note confirming the consultant’s understanding of the assignment, proposed methodology, workplan, documents to be reviewed, consultation approach, and expected timeline for deliverables. End of Week 1 2. Communications Review and Needs Assessment A concise assessment of JNCW’s current communications situation, including existing communications materials, draft strategies, branding and visual identity tools, digital platforms, website, social media presence, visibility practices, internal workflows, staffing gaps, and priority needs. End of Week 3 3. Final Communications and Advocacy Strategy A finalized communications and advocacy strategy for JNCW, aligned with its legal mandate, institutional role, and strategic priorities. The strategy should define JNCW’s communications objectives, institutional narrative, target audiences, key messages, priority themes, channels, advocacy approach, stakeholder engagement approach, media positioning, digital direction, and broad implementation priorities. End of Week 6 4. Communications Function Operating Model A practical operating model for the communications and advocacy function, including the proposed structure, roles and responsibilities, reporting lines, coordination with technical units, internal workflows, content development and approval processes, media response procedures, and staffing requirements. This deliverable should also include recommended job profiles, interview questions, technical assessment criteria, and onboarding guidance for future communications staff. End of Week 8 5. Communications Tools, Templates, and Guidance Package A practical package of tools and templates to support implementation of the strategy and operating model. This may include templates for press releases, talking points, speeches, presentations, reports, social media content, website updates, event visibility, campaign planning, stakeholder engagement, editorial calendars, content requests, and approvals. End of Week 11 6. Final Handover Report and First-Year Implementation Roadmap A final report summarizing the work completed, key decisions, pending issues, recommendations, risks, and sustainability considerations. The report should include a realistic first-year roadmap for operationalizing the communications and advocacy function, including priority actions, sequencing, capacity needs, and suggested next steps for the incoming communications team. End of Week 12 The deliverables should be practical, concise, and implementation-oriented. JNCW may request that key documents be submitted in Arabic, English, or both, depending on institutional needs. 6. Expected Results By the end of the assignment, JNCW is expected to have a clear and practical communications and advocacy function that is aligned with its legal mandate, institutional priorities, and restructuring process. The assignment should leave behind a defined operating model, a finalized communications and advocacy framework, practical tools and templates, staffing recommendations, and a first-year roadmap that enables JNCW to recruit, onboard, and guide a future communications team. 7. Methodology and Approach The consultant is expected to adopt a practical and participatory approach. The assignment should include document review, consultations with JNCW leadership and relevant staff, review of existing platforms and materials, working sessions to validate findings, and hands-on development of tools and templates. The consultant should ensure that all recommendations are realistic and proportionate to JNCW’s current institutional capacity. Since the communications team is not yet in place, the proposed systems should be simple enough to implement immediately while allowing for future growth. The consultant should also ensure that the communications and advocacy function is not treated as an isolated unit. It should be designed as a cross-cutting function that supports JNCW’s technical, policy, advocacy, coordination, research, reporting, and public awareness roles. Duration and Level of Effort The assignment is expected to be completed over a period of approximately three months from the date of contract signing. The estimated level of effort is approximately 35 to 45 working days, depending on the final methodology proposed by the consultant and agreed with JNCW. The consultant is expected to be available for in-person meetings, consultations, validation sessions, and recruitment-related support in Amman, as needed. Some technical work may be completed remotely, subject to agreement with JNCW. 9. Reporting and Management Arrangements The consultant will report to the Acting Secretary General of JNCW or the person designated by her. Regular check-in meetings will be held to review progress, discuss emerging findings, validate proposed tools and recommendations, and ensure alignment with JNCW’s institutional direction. JNCW will provide access to relevant documents, existing communications materials, branding assets, draft strategies, website and social media information, and relevant staff or stakeholders, as needed. 10. Required Qualifications and Experience The consultant should have the following qualifications and experience: •An advanced university degree in communications, media, journalism, public relations, strategic communications, international relations, public policy, development studies, or another relevant field. •At least 10 years of relevant professional experience in strategic communications, institutional communications, advocacy, public engagement, or related fields. •Demonstrated experience in developing or strengthening communications functions, strategies, operating models, tools, templates, and workflows for public institutions, national bodies, international organizations, civil society organizations, or development programs. •Strong understanding of advocacy, policy communications, stakeholder engagement, public awareness, and institutional positioning. •Experience working on gender equality, women’s empowerment, human rights, governance, social development, or public policy issues is strongly preferred. •Strong ability to translate technical and policy content into clear public messages, institutional narratives, media products, and advocacy materials. •Experience supporting recruitment, onboarding, or capacity building for communications teams is an asset. •Excellent writing, editing, facilitation, and presentation skills. •Excellent command of Arabic and English is required. .Experience in Digital tools, applications and platforms is required. •High level of integrity, confidentiality, and professional conduct. 11. Required Proposal Interested consultants should submit the following via email to: info@jncw.org.jo , by no later than July 20, 2026, with reference to the title of consultancy in the subject line. A technical proposal explaining their understanding of the assignment, proposed methodology, workplan, and approach to deliverables. •A financial proposal indicating the proposed daily rate, total estimated level of effort, and total consultancy cost. •An updated CV. •At least one relevant work samples, such as communications strategies, advocacy frameworks, institutional communications tools, branding guidance, media products, or similar assignments. •Contact details for at least two professional references. Any applications submitted outside the designated channel will not be considered. Only shortlisted candidates will be contacted. 12. Evaluation Criteria Proposals will be evaluated based on the following criteria: Criterion Weight Understanding of the assignment and quality of proposed methodology and workplan 30% Relevant experience in strategic and institutional communications, including communications strategies, messaging, branding, digital platforms, media engagement, tools, and workflows 25% Understanding of gender equality, women’s rights, advocacy, public policy processes, and working with government or national institutions 20% Quality and relevance of previous work samples 15% Financial proposal 10% Total 100% 13. Payment Schedule Payment Milestone Percentage First payment Upon approval of Deliverables 1 and 2: Inception Note and Workplan and Communications Review and Needs Assessment 25% Second payment Upon approval of Deliverable 3: Final Communications and Advocacy Strategy 25% Third payment Upon approval of Deliverable 4: Communications Function Operating Model, including staffing requirements, job profiles, interview questions, assessment criteria, and onboarding guidance 20% Fourth payment Upon approval of Deliverable 5: Communications Tools, Templates, and Guidance Package 20% Final payment Upon approval of Deliverable 6: Final Handover Report and First-Year Implementation Roadmap 10% Total 100% Payments shall be made upon formal review and approval of the relevant deliverables by JNCW. 14. Confidentiality, Conflict of Interest, and Ownership •All documents, materials, data, templates, tools, and other outputs produced under this assignment shall be the property of JNCW. •The consultant shall maintain the confidentiality of all information received or developed during the assignment and shall not use, share, publish, or disclose such information without prior written approval from JNCW. • The consultant shall disclose any actual, potential, or perceived conflict of interest prior to contract signing and throughout the duration of the assignment. •The consultant shall ensure that all communications approaches and products are gender‑responsive, inclusive, and respectful of human rights. •The consultant shall adhere to principles of professional integrity, impartiality, confidentiality, and do-no-harm in all interactions undertaken as part of the assignment.